Presentation

Current video and radio ads are perceived by consumers as intrusive and uninteresting. Furthermore, consumers have virtually no control over their ad exposure. They mostly remain passive in a push model of advertising. These arguments suggest the need for new video distribution architectures that allow content-enriched and interactive advertising systems.

New advertising systems will provide personalized ads that fit individual consumer interests based on:

Declared user preferences

Customer profiles (via opt-in)

Behavioral data (user's path)

The expected impact is improved attentiveness by allowing consumers to interact with brands while satisfying advertising criteria and constraints: short, contextual, diverse, imaginative...

The objective is to target and mesure audiences (I know who watches which programme), which will streamline the new media value chain.