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The Media and Networks Cluster involves all technologies in the image value chain (HD TV, mobile TV, interactive communication, optical technologies, virtual reality, platform and network broadcasting, telecoms, security systems…), spanning creation to actual use. Its members include multinational firms, technologically innovative SMEs, content providers, university research labs and graduate schools located in Western France.
The goal of the project is to explore new consumer uses of media and the potential synergies between media and advertising.
The three main stages of the project are :
